Our Experience

Decades inside growth-stage companies navigating the realities of rapid expansion.

BUILT BY LEADERS WHO HAVE SCALED UNDER REAL PRESSURE

We Understand Because We've Lived It

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Our founder, Frank Russell, has spent decades inside fast-growth companies where execution, leadership, and people decisions directly impacted outcomes. Frank has:

  • Led companies to the Inc. 500/5000 for seven consecutive years

  • Ranked six years on the Software 500

  • Won 14 Stevie Awards for business innovation

  • Built software platforms used by 6M+ users in 16 languages

  • Raised tens of millions of dollars for growth from Angel Investors and VC Firms

  • Sold his companies to public companies and private equity funds

A Word From Our Founder

"The ultimate success is watching our clients reach their growth objectives or exit goals… and then having them come back when they launch their next venture."

Frank Russell

CEO & Founder, Robin Hood HR

A brief perspective on scaling, and where founders start to feel the strain

From Frank, Directly

If this resonates, the next step is to get a clearer picture of your own organization.

Take the free Growth Assessment to see where your people strategy is strong and where it may need attention.

Scaling A Company Requires Scaling Culture

Building a scalable company also means building a culture that can support growth.

As companies scale, the challenge shifts from systems and hiring to how leaders think, communicate, and build culture under pressure.

That's where structured thinking around leadership and culture becomes critical.

Through our work, we incorporate proven leadership frameworks and training into growing organizations, such as Ron Lovett's Scaling Culture.

An excerpt from RON LOVETT's training on Core Values

A Look at Scaling Culture in Practice

In our experience, growth challenges rarely come from systems alone. They usually show up in leadership, communication, and culture.

That experience is what enables us to recommend practical, trusted perspectives—like Ron Lovett’s work on scaling culture—when they matter most.

Talk with a partner who understands growth ...from the inside

If you’re scaling fast and feel the "people side" starting to strain, let's talk.

Schedule a strategy call to chat about:

  • Where your organization is today

  • What's coming next

  • How to scale without people chaos

5550 Wild Rose Lane, Suite 400

West Des Moines, IA 50266

[email protected]

877-244-8848

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